With 37% of the world’s population now using social media and an annual growth of 21% it’s more important than ever for your business to be visible online.

But it’s about more than just being on Twitter, Facebook, Instagram and LinkedIn it’s about making the accounts work for you and help you grow your brand.

Use every bit of your profile

Every social media profile is different and should be set up accordingly – with every section completed to show your business off in the best possible light. With a fixed number of characters available make sure you plan what you want to get across in your bio, add the appropriate links and use your cover images wisely to attract as many likes and followers as possible.

Understand your audience

Not all of your current customers and potential ones will use all of the different social media platforms so if time and resources are at a premium for your business, concentrate your efforts where you are likely to see a better return on your investment.

In order to achieve this, you need to find out where your customers hang out, what they like and what they respond most to.

What your business does should also have an impact on the social media channels you choose. There’s no point having an Instagram account if you have no images or Facebook if there’s unlikely to be any interaction.

Social Media

Grow your tribe

Your social media accounts are a great way to speak to your clients/customers, engage in conversation, share your news and products and stimulate discussion.  If you can successfully grow your tribe then it means they will promote your products and services for you and we all know the importance of word of mouth.

The most important thing to remember is to post regularly – you should treat your tribe like you would your friends and you wouldn’t ignore them would you?

Showcase your work

It’s one thing to tell people how good you are but another to show them. So keep people updated on what you’re working on, highlight positive feedback and give people an insight behind the scenes of your business.

People buy from people, so giving a human touch makes it easier for people to relate to your business.

Engage, entertain and interact

What you post and when you post it are both essential to success online. It can’t be all about you and your business, there needs to be a balance of engagement, entertainment and promotion.

A great recipe to follow is the 80/20 rule, which states that just 20% of your content should be about your brand and always include a call to action, the rest should be ‘interesting content’ the more shareable the better.

Webthinking are a Sydney based web design company, who specialise in web design, web development, website optimisation and eCommerce. Contact us on 02 8188 1228 to see how we can help your business.